Marketing managers are responsible for using company resources and market research to design effective marketing strategies for a variety of products and services. Marketing is a competitive field and requires a variety of skills and a strong academic background in business. While it can be a tough industry to break into, there are many opportunities available for competent and promising professionals.
Marketing managers handle a variety of tasks on a daily basis. In large companies, they may be assigned to work on marketing strategies for one specific product. In smaller companies, they are often in charge of marketing for a wide range of products or services that the company provides to consumers. Marketing managers must be able to adapt to changing societal and economic trends. They conduct and analyze the latest research on what techniques work and how the consumer market is responding in current economic times. Their ultimate goal is to develop and implement effective marketing strategies for their firm based on this in-depth research. To implement marketing strategies successfully, they often have to communicate with several different departments within the company.
Marketing managers need a strong academic background to break into the industry and succeed at their jobs. They must have at least a bachelor’s degree in business with concentration in marketing preferred. To be successful in the marketing field, employees need to have strong knowledge of economics, finances, accounting, business law, and advertising. They must be prepared to work in a fast-paced, competitive environment and be able to multi-task efficiently on a daily basis. The most successful marketing managers understand business trends and know how to adapt to new technologies.
Competition is stiff in the marketing industry. However, there is always room for promising young professionals. They must show exceptional skills and have a relevant academic background. The salary range for marketing managers is between $44,226 and $75,716 per year. Some companies also offer an attractive commission structure for their most successful employees.
Marketing management is an exciting career field. It requires a number of organizational and technical skills as well as a strong educational background in business. Marketing managers use the latest economic data to develop and implement effective marketing strategies for the services and products their company provides. While it will remain a competitive field, capable professionals that are willing to work hard will always be in demand.
Data provided by the Bureau of Labor Statistics
The salary range for Manager begins around $44,216 and usually tops out around $75,716, with a mean in the neighborhood of $59,966. This is about 38% higher than the national average for annual salaries.
In order to qualify for most Manager positions, you typically need to have a Bachelor's Degree or higher.
Data provided by the Bureau of Labor Statistics
The growth outlook for Manager careers is estimated at about 15% while the estimated growth for all career fields over that same span is at about 10.12%. Over the next six years, Manager jobs are expected to grow at a 48% higher rate than the national average for annual salaries.