Your career training resource.
Because so many individuals aspire to a career in advertising and marketing, a quality education is a great way to be competitive in the job search.
Employers typically prefer marketing candidates with a bachelor’s or master’s degree in business administration, with an emphasis in marketing. Other helpful subjects or experience include:
• Business law
• Management
• Economics
• Accounting
• Finance
• Mathematics
• Statistics
When it comes to those who work with the more creative aspects of advertising, employers look for individuals with a minimum of a bachelor’s degree in advertising or journalism. Other helpful subjects to be familiar with include:
• Marketing
• Consumer behavior
• Marketing research
• Sales
• Communication methods and technology
• Visual arts
• Art history
• Photography
Salary Range:
$29,495 — $145,600
Education Level (minimum):
Bachelor degree in advertising, marketing, public relations, and sales and management or similar
Growth Outlook (2002 – 2012):
21 – 35%
