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In the public relations and communications industry, there are not formal education requirements. However, a minimum of a bachelor’s degree in a communications-related field, combined with public relations experience is appealing to employers. Some common degree choices among communications professionals are:
• Advertising
• Electronic or print journalism
• Business administration
• Finance
• Political science
• Psychology
• Sociology
• Creative writing
Almost all colleges and universities have resources to help students gain valuable work experience in the field. The faculty members within the public relations or communications department can put students in touch with individuals or companies looking for public relations interns or entry-level employees. Many universities are involved with local chapters of the Public Relations Student Society of America (PRSSA), which is affiliated with the professional organization, the Public Relations Society of America (PRSA).
Attending meetings or events hosted by the PRSA or the PRSSA will give students an outlet to express their ideas about the industry, to ask questions and to gain valuable professional contacts. When prospective public relations professionals meet their more experienced counterparts, it’s usually a good idea for the students to bring a portfolio displaying their work. This can include various writing samples, any published articles authored by the student, and TV or radio broadcasts.
Salary Range:
$29,500 — $197,500
Education Level (minimum):
Bachelor degree in business administration or similar
Growth Outlook (2002 – 2012):
10 – 20%
