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Advertising & Marketing Industry News

Effect of subliminal marketing greater than thought (PhysOrg)
(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research by Marieke Fransen of the University of Twente, Netherlands, who obtained her doctorate from the Faculty of Behavioural Sciences on 19 December.

The Stars of Insurance Marketing Reveal Their Secrets in January 2009 Bests Review (Business Wire via Yahoo! Finance)
OLDWICK, N.J.----The competitive nature of the insurance business has marketing professionals scrambling for new ways to differentiate their companies from their peers. The secrets to being successful at slicing through advertising clutter are revealed in Best’s Review’s January cover story “Standing Out in the Crowd.”

'Newsday' Appoints Senior VP/Advertising (Editor & Publisher)
NEW YORK Lee Jones has been tapped to serve as Newsday's senior vice president of advertising with oversight of all national, major retail and amNY ad sales.

Volicon Names Andrew Sachs Senior Director of Marketing for Cable/IPTV Markets (Broadcast Newsroom)
DMN Newswire--2009-1-6--Volicon today announced the appointment of Andrew B. Sachs as senior director of marketing for the cable, IPTV, and mobile video operator industry.

Xtract's five-point recession action plan for mobile operators: marketing innovation offers the best, and possibly ... (PhoneContent.com)
Almost certainly operators will be looking to reduce expenditure on network and IT costs but spending on areas such as marketing and advertising next year is less easy to predict.

19 Tough Questions To Ask A Marketing Consultant Before You Write A Check (Immigration Portal)
QUESTION #1: Which type of marketing do you recommend for me: institutional marketing to build my image -- or direct marketing to generate inquiries from prospective clients?

iBlue open doors for Bluetooth advertising start ups and Digital advertising agencies (AME Info)
iBlue for Bluetooth advertising started offering thier solution for start up companies arround the world, aiming to decrease the development costs for these start up company.

Former Empower President Joins Sunrise (The Kentucky Post)
The former president of Empower Media Marketing, Brian McHale, has a new job Tuesday. McHale is now the president and owner of Sunrise Advertising. He leaves Empower after nine years as president.

Rose to speak at advertising session (Reno Gazette-Journal)
Josh Rose, senior vice president and creative director of Digital at Deutsche, Los Angeles, who works extensively in multimedia advertising and branding, will share his vision at the Advertising Association of Northern Nevada's luncheon.

Double Fusion Promotes Media and Advertising Veteran Jana Friedman to Senior Vice President, Worldwide Advertising Sales (PR Newswire via Yahoo! Finance)
Strengthening its executive ranks, leading in-game advertising company Double Fusion has named Jana Friedman to the role of Senior Vice President, Worldwide Advertising Sales.

Yahoo! News Search Results for advertising marketing

Tue, 06 Jan 2009 21:58:21 GMT

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